Foreword by Adam Markel. Introduction: Why should coaches, mentors, trainers, and consultants care about intellectual property? What is intellectual property? What is IP? Protecting your brand through trademarks: What is a trademark? Main types of trademarks. Three main reasons to trademark your brands. Unregistered (common-law) trademarks. Trademarks vs. Trade Names. Seven benefits of trademark registration. Can you register your trademarks? Should you register your trademarks? How do you register your trademarks? How much does trademark registration cost?

Trademark Tips & Tricks. You own your content-intensive business. Who owns your content? What about your employees? How long do copyrights last? Where are copyrights protected? Moral rights. Pre-existing materials and third-party content. So what should the contract say? Risk management. Copyright tips & tricks. Protecting your secrets: what is your secret sauce? Where are secrets protected? How long does trade secret protection last? So how do trade secrets protect you? Trade secret tips & tricks. Patents: what if you came up with something groundbreaking?

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